Planning products for multiple sales so you can promote them in your emails
Interesting fact: It is much easier to sell a second product to an existing customer than to find a new one. With this in mind, it only makes sense to plan a product funnel that allows people to make multiple purchases with you. Instead of focusing all your time and energy on going out and finding new leads, you can focus on creating new products and serving your existing customer base.
I’m not saying you can stop looking for new clients. That is always a smart business practice. I’m simply saying that if you create a series of related products that you can sell to your existing customer base, you can get significantly more profit from each customer.
There are a few different ways to think about this. Let’s go through them and you can choose the strategy that you think will work best for you, your business, and your customer base when it comes to planning future products.
Product funnel step by step
With this product planning strategy, you help your customers or students do one thing with the first product. For the next one, think about what to do next. For example, let’s say you start with a product on how to write your first Kindle book. Your next product could teach them how to create a cover and upload it to Amazon. The following may be all about marketing a kindle book, etc.
You see how this works. Each product builds on the next, and it makes perfect sense for your customers to work on the first, then buy the second, the third, and so on. Each product is designed to help them take the next step toward reaching their ultimate goal.
Creating related products on similar topics
If a step-by-step product funnel doesn’t make sense for your market, you can create products on closely related topics. For example, if you have taught someone to blog, you can create products on email marketing and information product creation. As with the previous example, it makes it easy to mail your existing customer list with offers like this.
Creation of consumable products or membership sites for frequent sales
Last but not least, think about the products or services you can create that your customers would buy again and again. Let’s say you are a writer and you offer a ghostwriting service. You can create an offer to write 10 articles on any topic for a flat fee. Then you could keep marketing that offer month after month and your customers will buy every time they need a new set of items.
Membership sites are another great option for multiple sales. Maybe there is a new topic that you can teach each month, or some templates and cheat sheets that you can create for your members.
Take a look at the three strategies for creating more products that you can sell to your customer base. Feel free to mix and match as you see fit. Then get to work creating new marketing products on a regular basis.