Marketing Automation Consulting
What is marketing automation? First, let’s work on the definition of marketing automation. It’s still new and complex enough that even automation system vendors face challenges running their own marketing operations on their own platforms. Marketing automation is like any technological system that helps marketers execute “repetitive tasks like social media, emails, and other website actions.”
Refers to software platforms and technologies designed for marketing management and marketing campaign tracking. Helps you implement the right strategy, one designed to help your business, increase revenue, and effective marketing automation consulting services from expert marketing consultants with years of experience across businesses.
63% of companies outsource all or part of the planning of this strategy. 51% use a mix of external and internal resources, 37% use internal resources and 12% outsource everything to a specialist.
Consider examples like Eloqua, Pardot, Silverpop, and Unica. Eloqua is the MA component of Oracle Marketing Cloud; Pardot is an MA solution acquired by Salesforce; Silverpop and Unica were picked up by IBM.
functionality
Development and analysis of marketing campaigns.
Analysis of customer marketing campaigns.
Management of marketing campaigns.
Move contacts from leads to customers
Top Marketing Automation Software Products
1) market
Marketo gives you the power to generate good leads, attract the right audience, and grow revenue. Marketo can be used by businesses of all sizes; small, medium and large companies and their typical clients include B2C and B2B brands.
key features
A/B testing
Junk mail
Commitment Programs
nourish
Commitment Programs
Customer base marketing
leadership management
leading generation
landing pages
Scoring and analysis
2) HubSpot
HubSpot offers a complete product stack for marketing, sales platform that helps businesses attract visitors, convert leads, and close customers.
key features
monitor leads
landing pages
contextual marketing experiences
Create automated workflows around your goals
Content management system to streamline content creation
Convert, track and categorize leads
3) Act on
Act-On is delivering an outstanding overall software experience to its customers and setting its users apart from the competition.
key features
leadership management
Customer relationship management
Demand Generation
Brand building
4) Mild Infusion
Infusion Soft is the favorite toy for small businesses that want to automate their sales and payment processes.
key features
Integration
Sales and payment automation consulting
Organize CRM
5) Pardot
Pardot is a powerful tool, simple to use and above all connected with Salesforce that provides better generation, B2B marketing automation, empowers the sales team.
key features
junk mail
landing pages