Google Places visibility is the best ROI for a local business: 4 optimization techniques
Google places visibility is what a local business owner needs first before SEO don’t get me wrong, SEO has its place but is more suitable if you have a business that markets globally or strictly online.
Also, SEO takes longer to get results than Google Places visibility, which can take days if you know how to optimize your listing.
With the visibility of Google places, a local business has their phone in sight, maps, and directions not to mention reviews that any local searcher within a five-mile radius can check and contact immediately.
With the new buzz in local mobile, more and more searchers are searching for local businesses through their mobile phones on the go. Because of that, Google has made all Google Places visibility listings mobile friendly. Which means the list is optimized for viewing on a mobile phone.
The 4 key optimization techniques for a successful Google Places listing visibility are:
1. Fill in all the boxes.
- Go to Google.com/local
- click start
- add new listing
- Full name, address and phone
- Full website address
- enter category
- Add your own category for your target keywords
- Hours of operation
- Select all visitors come to this address
Important: Listing Rules
- No location in company title.
- Only one listing per address
- Unique phone number per listing
- don’t spam
- Don’t spam with keywords
2.Add 10 images
- You can use any image that represents your business.
- Important: name the file with the keyword you want to classify (for example, plumberliverpool.jpg)
3. Create videos from the images.
- Use Animoto.com to put it together. 30-60 seconds is enough
- Important: Call the video FILE the keyword you want to rank for (eg plumberliverpool.avi)
4. Upload videos to YouTube.com
- Use keywords like title, description and tags
- Enter the company name, phone, address and description
Many local businesses have been sold to death by SEO companies who scoff at the first page of Google when what they really need is Google Places visibility.
Come to think of it, you’re still on the first page for your keywords and higher because Google gives preference to local search and what would take months to accomplish with SEO would only take days with a well-optimized Google Places visibility listing.
Only 3% of local businesses worldwide have claimed their listing, so it’s easier for local consumers to see them if they’re optimized. With these guidelines, a small business cannot go wrong.