With the advent of social media, our good old media has become a fad.
Gone are the days of our good old media. The new revolution in social media has taken everyone by storm and surprise. When the Internet and mobile telecommunications have become an integral part of our lives, the advent of social media with this technology has brought a drastic change in the way people communicate with each other. . One of the reasons for the popularity of this so-called alternative medium is the fact that it offers two-way communication between the reader and the writer. It’s much easier to post your comments on a topic instead of writing letters to the editors and then waiting for those letters to be published. Somehow you get faster response using social media compared to traditional media where you are not even sure if your voice will reach them or not.
Even in terms of obtaining information, newspapers are a thing of the past. When it’s all there in Google, why bother with the boring black and white chronicle? Busy executives and businessmen prefer to read the news on their mobile phones while on the go. Instead of wasting the morning hour reading a newspaper, people prefer to use this time in the gym or on a morning walk. Changing times have made our lives even busier, so people tend to eschew age-old traditions and jump on the bandwagon of technology to make their lives simple and organized.
In the last 5 years, there has been a substantial growth in the popularity of the Internet medium for anything and everything. Whether it’s generating consumer reviews for a product, brand websites, search engine ads, mobile text ads, or brand sponsorships, the Internet is everywhere around us. There has been a huge waste in the number of bloggers using the Internet medium to express their views to a wider audience. The term called blogosphere seems to be encompassing the whole world where people have crossed borders to form a homogeneous world of global citizens.
The one amazing fact about the popularity of social media is its reach and ability to reach any size audience by ignoring territories and stereotypes. The online community has become active expressing their opinion on any topic through tweets and status updates. Technology has brought the world closer than ever. Gone are the days when people used to rely on local or national media to spread their message. Today, with social media, blogs, chat rooms, photo sharing, video sharing, and podcasts, people have shed regional identities and have begun to live in a world without limitations or barriers. Global brands are readily available and so is access to global trends, courtesy, social media.
There has been an amazing growth in the percentage of advertising on the Internet compared to traditional media. All in all, we can summarize in a few words that the accessibility, usability, viability and popularity of the Internet in terms of reaching a wider audience has been much more than the traditional media of radio, television and newspapers. Popular lines in media circles are: “If our customers are online, why not catch them online?” When it comes to reach, accessibility, ease of use, immediacy, popularity and permanence, social networks do not accept. Lately its reach has surpassed the circulation of magazines and newspapers. In terms of accessibility, an online medium is always easy compared to a newspaper. Social networks have a longer lifespan than a newspaper or magazine and so is the permanence factor.
So, in general, we can say that the future definitely belongs only to social networks. It is time to make the most of its advantages.