Traffic Generation: What Are Long Tail Keyword Phrases?
You may have heard of the term “long-tail keywords” while learning how to market online. First of all, let’s start with a keyword, which is simply a term that someone using a search engine will type into the search box while searching for information online. A good example would be a keyword like “life insurance quote.”
This is a key phrase someone would type into a search engine if they were looking for a life insurance quote. Although it is a group of words, it is not necessarily considered a long-term keyword phrase.
Now, on the other hand, if someone did a search using the phrase “a life insurance quote for a 45-year-old man in Dallas,” this is considered a long-tail keyword phrase. The big difference between the two is the fact that the second search is much more specific, which means that the person behind the search probably knows exactly what he is looking for.
It is said that searches like these are more likely to result in sales because the searcher is closer to the end of the buying cycle. They may have already done some prior research and are now closer to making a purchase decision.
If you plan to invest in pay per click advertising, you should be familiar with long tail keyword phrases, they will probably give you a better return on your investment compared to general keyword phrases.
The other thing to keep in mind is that these phrases don’t typically have high search volume, so you’ll want to make sure you’re targeting volume with your long-tail keyword campaign as well.