Make Internet Marketing Easy, Fun and Profitable – Play Poker Every Week
If you want to get some really great ideas for your internet marketing ads and products, this article will reveal a very clever (but effective) way used by one of the world’s most prolific marketers.
Listen to this:
Perhaps one of the best known and most respected salespeople in the world is a guy named Jay Conrad Levinson. And not long ago I had the opportunity to interview Jay about the way he markets and makes money.
When we got to talking about coming up with product ideas, he told me that he plays poker every week.
He’s been playing poker for 18 years with this group of people he knows, and every time they play they want to not only take his money, but also give him ideas.
You see, if you can get out to the market you’re selling to in a social situation, like poker, then you’ll learn a lot more about what they want and are willing to spend money on than you will by taking surveys. or asking them by email.
Because?
Because when people are relaxed and having fun, with no inhibitions, they’re open to talking and telling you things. People want to be heard. They want their opinion to count.
And if you move among the people you sell to in an environment where everyone is at ease, without feeling like they are “sold” something, they will tell you everything you need to know about the true desires of your market.
The late great copywriter Eugene Schwartz used to do stuff like this too.
I would go to parties and talk to taxi drivers and get people talking, making a mental note of what really motivates and excites people. Which are the hot buttons of her. What they want and don’t want.
And as a result… he sold hundreds of millions of dollars worth of products. He knew what people wanted to buy, created those products, and sold them.
And all because he wasn’t afraid to mingle with the people he was selling to and get to know them and get to know the things they want on a personal level.