What are webinars and what difference do they make?
A webinar is a live online audio or video seminar that links you as the host of the webinar with your audience. Webinars have the power to attract new leads and help you engage with your audience in a new and more personal way.
Plan your webinar
Webinars have higher click-through rates, sales conversion rates, and email list building capabilities than many other online marketing methods.
With that said, you need to plan your webinar before you publish it. Make sure you provide a quick win for your audience. Offer something that even beginners in your niche or industry can put to use. Think about just answering a big question or solving a big problem your audience has. When you limit yourself to a single question or issue, it’s easier for your audience to take action.
Are webinars expensive to run?
Hosting webinars is not expensive. Google Hangouts, YouTube Live, and Facebook Live are free online video streaming services that you can use to host webinars. There are also specific webinar software providers that give you all the tools you need in one package.
Webinars are video and audio based. Bad audio will kill the best webinar script and offer. Make sure to provide high quality audio. This means hosting your webinar from a quiet, distraction-free environment, using a quality microphone.
It’s not all “Sell, sell, sell!”
Webinars work because your audience can interact with you and with each other. Think about adding value, not sales. Offer incredible value during your webinar. If you make an offer at the end of your webinar, make sure that what your webinar pays for the value they receive is so attractive that they can’t pass up the offer.
Practice your delivery
Practice, practice and then practice some more. Show your webinar to some friends and get their feedback. Run your webinar as many times as you are familiar with the software from both your point of view and that of your attendees. Practice makes perfect, so familiarize yourself with your webinar software and your script intimately before you begin.
Be yourself
You are a unique person, and webinars are a wonderful way to let your personality shine through. Be yourself and not only will you feel more comfortable giving the webinar, but your future interaction with your attendees will be more genuine, connecting you more with your audience so they want to buy from you and not your competitors.