The INTP Marketing Profile: Thinking, Perceiving, Intuitive Introverts as Marketers
“I hate marketing!” “If only I could do my thing and have a steady stream of clients who love to hire me.” “Marketing goes against my nature.” Feelings like these are common, especially for introverts. Unfortunately, too many marketers have set rigid rules that work against secretive personalities.
Fortunately, there are marketing approaches that suit introverted personalities. The key is to match your preferences, habits, and ingrained beliefs with marketing tactics that suit you and feel comfortable and natural.
Start your search for the marketing style that suits you best by taking the Myers-Briggs personality test. If you emerge as an introvert, this means that you would rather spend more time alone or with trusted friends than interact with strangers, and that social activities drain you, while solitude helps you recharge. Extraverts, on the other hand, prefer to be with other people most of the time and find being alone unsettling and exhausting.
Within the Myers-Briggs personality typology, INTPs (Intuitive/Thinking/Perceiving Introverts) are resourceful and reserved problem solvers who draw on both logic and creativity in their work. They respect authenticity and honesty and hate bureaucratic requirements. Comfortable with complexity, they are strategic and skeptical, devastating debaters. His weaknesses include forgetting about social rituals and not always being dependent to get things done.
According to personality watchers, notable INTPs include Charles Darwin, Albert Einstein, Marie Curie, Carl Jung, Socrates, Rene Descartes, JK Rowling, Dustin Hoffman, Wesley Snipes, Meryl Streep, George Soros, Nikola Tesla, the fictional Howard Roark from Ayn Rand’s. The Fountainhead and Snoopy from the Peanuts cartoon strip.
If the Myers-Briggs tests reveal that you are an INTP, you hate being pushed into anything and you value authenticity, so you will recoil from most marketing techniques that involve pressure in front of others. Here are some non-aggressive promotional tactics that may feel more in tune with your personality:
Write a blog that highlights your independent thinking
Create a podcast focused on your iconoclastic or unconventional views related to the business
Challenging Industry Leaders You Think Are Dead Wrong to a Debate
Write well-reasoned letters to the editor on issues that affect your clients
Create useful information products that introduce your problem-solving approach and spark interest in working one-on-one with you
Deliver keynote addresses that go against prevailing trends and get people talking
Offer a free 10-15 minute consultation as a showcase of your knowledge and talents
Tweeting witty retorts with colleagues and fans
Exchange ideas with people who love a type of technology that you love too
Publish a newsletter that is published whenever you have something important to say.
As an INTP, feelings tend to be mysterious terrain for you, so you need to pay special attention to avoid unnecessarily insulting people you think are making drastic mistakes. Many people like your directness, but if you take it too far, even those who admire your intellect may find you cocky and insensitive. Stay away from large conferences because you probably feel like the group setting is wasting your time and avoid promising to do something on a rigorous or regular schedule.