5 Advertising Tricks for Startups to Grow Your Business Now
A common thread about startups is that most are pressed for time and money.
They know they need to establish their brand, but they lack the core funding of most established businesses.
Many try to muddle through in an attempt to pique journalists’ interest and secure media coverage.
They understand that the longer it takes to build name recognition, the longer it will take them to generate sales and profitability, but they aren’t sure how to start the process.
Here are five publicity tricks for new businesses to quickly attract the attention of newspapers, radio and television stations, and generate the publicity needed for immediate growth.
#1. Create a short summary that highlights what makes the business special and why it is different from other businesses in the market.
A startup should avoid the standard press release if possible.
The common mistake is to create the typical release and just send it everywhere in the hope that something will stick around.
Instead, depending on the type and scope of the business, offer an exclusive story to the media with lots of news “hooks.”
Point out the interesting details and feature the local business magazine, newspaper, or TV station announcing your business launch before it happens.
You can put together an interesting summary with a catchy headline. Journalists like to publish stories and are always looking for new businesses to write or talk about.
Companies can always issue and distribute a standard press release after one or two major media outlets have broken the story.
#two. I developed a short and quirky video for social media.
Video, of course, is heavily used in today’s highly digitized world.
A video can humanize the owners and the team, and get people talking about it.
Many people also prefer to see something than read about it.
A video can help cover all the bases. It can represent some emotion and show aspects of commercial printing that cannot be offered.
A business can also link to your video to add PR value when the business sends out its press release.
#3. Host a special event.
A special event can create excitement for the leadership, the team, and the recruiting. The right kind of event can also have a lot of media value.
Creating a special event is where creativity comes into play. You can do something a little extravagant, like create the world’s largest cheeseburger or sell 50 dresses in 50 hours to generate income for a non-profit organization or fix up a house for a homeowner in need if it’s a paint or do-it-yourself business. building.
You can do something related to computers if you are a technology company.
There are many ways to run an event and achieve your goals. Remember that a business will need something visual if it wants to attract local television stations.
#4. Tie in a charity.
Community outreach can be a key part of a communications program. A new company can develop something from scratch that benefits a local charity and attracts media attention.
Publishers and producers like companies that do something creative and give back to the community.
You can do some special things with nonprofits that involve bringing your pets to work or bringing young children. The media loves dogs and children.
#5. Publicize your press coverage on social media and on your website
Your newsroom needs to stay up to date and make sure you link to your stories across all of your social channels.
Print, video, and digital also complement each other with SEO benefits.
Keep in mind that the more coverage you get and the more media relationships you build, the more credibility you have for future stories.